Our Journey Forward
Founded in 2016, Passionate World Sdn. Bhd. has emerged as a beacon of independent film production, driven by a commitment to storytelling that resonates with social relevance.
Empowering Through Cinema
Our mission is to create socially engaged films that explore diverse stories. We envision a world where cinema inspires change and fosters a deep understanding of cultural narratives. Our WIP IP includes: animation, series and documentary.
Founder. Director.
Joey Lee Choi Kin is a Malaysian filmmaker and founder of Passionate World, creating films that blend humour, emotional depth, and social awareness. Her work explores themes including identity, family, and resilience, and has screened at international festivals such as KLEFF, SeaShorts, MAFF, Nepal, and Cambodia. An alumna of Busan Asian Film School, HER SECOND ACT marks her debut feature.
Our Principles
At Passionate World, we believe in the power of storytelling to transform lives. We prioritize diversity, inclusion, and collaboration. By spotlighting Indigenous cultures, we create enriching, thought-provoking cinema that resonates with audiences around the globe.
Passionate World